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Ad Product Design - Content Cards

Art Direction

Matt Frank

Previous Design & Development

Kara Good
Alvin Gait

Content Cards were designed to create unique advertisements that fulfill specific content and branding needs within a limited space.

Process
- Balancing Requirements and Design: Addressed various constraints, including copy space, image placement, logo integration, and engineering limitations.

- Size and Responsiveness Testing: Investigated whether the cards should be responsive or if fixed sizes and heights would provide the best user experience and consistency.

- User Experience and Differentiation: Ensured the design was distinct from other advertising products while remaining visually engaging and rewarding for clients.

Results
- Successfully launched the final version of Content Cards, unlocking over $3 million in potential annual revenue.
- Developed a scalable design that accommodates copy, imagery, and branding elements within a compact space.

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