
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Ad Product Design - Content Cards
Art Direction
Matt Frank
Previous Design & Development
Kara Good
Alvin Gait
Content Cards were designed to create unique advertisements that fulfill specific content and branding needs within a limited space.
Process
- Balancing Requirements and Design: Addressed various constraints, including copy space, image placement, logo integration, and engineering limitations.
- Size and Responsiveness Testing: Investigated whether the cards should be responsive or if fixed sizes and heights would provide the best user experience and consistency.
- User Experience and Differentiation: Ensured the design was distinct from other advertising products while remaining visually engaging and rewarding for clients.
Results
- Successfully launched the final version of Content Cards, unlocking over $3 million in potential annual revenue.
- Developed a scalable design that accommodates copy, imagery, and branding elements within a compact space.

