The Any Brand packaging design had become outdated and no longer matched the evolving Ibotta brand identity. To modernize this visual element, I researched and developed a refreshed design that aligns with our current aesthetic while ensuring clarity and usability across a wide variety of product categories.

Process
- Conducted extensive research into design styling and brand guidelines, ensuring the new approach could scale across various product types.
- Strategized with Art Director to explore multiple concepts and refine styles through an iterative process.
- Designed and tested different layouts and typography treatments to enhance readability and visual impact.
- Finalized an updated design that seamlessly integrates into our brand system and maintains consistency across different applications.

Results
- Successfully implemented the new Any Brand packaging design across multiple programs.
- Featured in high-visibility campaigns, including a Free Eggs initiative and SNAP programs.
- Strengthened brand consistency and recognition, aligning the design with modern branding standards while accommodating a diverse range of products.