I supported the social media design team, focusing on promotions, seasonal events, and brand engagement. Each project involved unique challenges, such as creating fresh concepts, conveying complex messages, and maintaining brand consistency across platforms.

Process
- Review the request: Evaluate the objective, key messaging, and any notes regarding creative direction.
- Consult with the Creative Director: Discuss possible directions and refine the concept.
- Gather inspiration: Collect inspiration and explore ideas for typography, illustration, and layout.
- Design execution: Use Adobe Illustrator and Figma to create the final composition. Some designs may also include short animations created in Figma to enhance engagement.

Results
- Strong visual hierarchy and typography choices enhance readability and impact.
- Color theory is key in capturing attention and reinforcing brand identity.
- Enhanced ability to adapt designs to different campaign themes while maintaining brand consistency.