Bonus Tokens are essential in the app, encouraging users to redeem offers for extra rewards. The marketing team guides themes and visuals, but the challenge is to design clearly and engagingly within a limited space while ensuring brand consistency.

Process
- Research & Ideation: Reviewed marketing briefs and gathered inspiration to explore visual directions that align with the theme while ensuring clarity and legibility
Adaptation and simplification: When suggested concepts are too complex for the small format, I refine ideas to be more concise while retaining their original intent.
- Design Execution: Created final assets using Adobe Illustrator and Figma, focusing on color theory, illustration, typography, and brand cohesion to ensure consistency across all Bonus Tokens.