During my time at Zimmerman Architectural Studios, I transitioned from an intern to a Jr. Graphic Designer & Marketing Coordinator, contributing to various projects that supported business development and brand consistency. Working within an architectural firm, I was key in crafting compelling RFPs (Requests for Proposals) while refreshing brand elements to create a more cohesive and modern identity.

Process
- Brand Evolution: Updated the firm’s logo colors and brand guidelines to modernize and create a more unified visual identity.
- Marketing Collateral: Designed brochures, advertisements, banners, and signage that captured attention and aligned with the brand’s voice and messaging.
- Corporate Consistency: Developed cohesive letterheads, presentations, and internal documents to ensure all materials reflected a polished and professional brand image.
- Proposal Design: Created visually engaging RFPs highlighting the firm's expertise and helped secure new business opportunities.

Results
- Strengthened branding through refined design elements and a fresh, cohesive visual system.
- Improved the clarity and impact of RFP, amplifying the firm’s ability to secure new projects.
- Developed marketing materials that captured attention across multiple disciplines and effectively displayed each discipline's strengths.

Insights
- Maintaining brand consistency across multiple touchpoints is key to a strong and recognizable brand identity.
- Thoughtful typography, composition, and layout choices elevate the professionalism and impact of corporate materials.

Learnings
- Gained experience in balancing creativity with corporate branding standards.